900 Units Sold in a Single Weekend: What Singapore’s 2025 Launch Frenzy Really Tells Us About the Property Market

900 Units Sold in a Single Weekend: What Singapore’s 2025 Launch Frenzy Really Tells Us About the Property Market

The Singapore property market just sent us a very loud message.
In one weekend, three very different launches—River Green (CCR), Promenade Peak (RCR), and Canberra Crescent Residences (OCR)—moved over 900 units combined.

Some call it proof the market is “still hot.” Others think it’s just a case of well-timed marketing. But if you look closer, this isn’t about hype—it’s about a clear shift in what buyers are willing to pay for in 2025.

Let’s break it down.

River Green (CCR) – Luxury on a Smaller Ticket

• Sales: 88% of released units sold

• Average PSF: ~S$3,130

• Why it worked: Developers leaned heavily into smaller, more attainable units in an area where prices usually scare off most buyers.

In the Core Central Region, moving close to 90% of units at launch is no small feat. Traditionally, CCR buyers were either wealthy foreigners or high-income locals who wanted trophy assets. But with cooling measures like ABSD making foreign purchases tougher, the buyer profile has changed.

Today’s CCR success stories are less about sprawling penthouses and more about efficiently designed 1- to 2-bedroom units that keep the overall quantum palatable—even if the PSF is high.

This tells us two things:

1. There’s still strong demand for prime addresses, as long as the price tag feels within reach.

2. Downsizers and investors are no longer chasing size—they’re chasing location and rental upside.

Promenade Peak (RCR) – Prestige Meets Practicality

• Sales: 54% sold during launch weekend

• Price Range: S$2,894 to S$3,343 psf depending on collection

• What worked: Its blend of prestige, accessibility, and iconic design helped convince serious upgraders to commit.

The Rest of Central Region (RCR) has been a sweet spot for many Singaporeans: close to the city without CCR’s nosebleed pricing. Promenade Peak’s success lies in balancing luxury positioning with practical layouts that appeal to both own-stay buyers and rental investors.

A lot of buyers here are HDB upgraders who’ve been watching the market for years. With their flats at peak resale value, they’re finally making the leap before interest rates creep higher.

This project also benefited from something subtle—branding confidence. Buyers feel safer putting big money into a project backed by an established developer with a solid track record.

Canberra Crescent Residences (OCR) – Suburban Demand Stays Resilient

• Sales: 40% sold at launch

• Average PSF: S$1,974

• Appeal: Strong demand from HDB upgraders in surrounding towns, paired with modern layouts and family-sized units.

The OCR story is interesting—suburban launches have been facing stiff competition from cheaper resale condos nearby. Yet, Canberra Crescent still managed to clear a significant portion of its units quickly.

Why?

• Families love new builds: Parents value facilities, safer layouts, and warranties on a brand-new home.

• Well-timed pricing: While not the cheapest, it was seen as fair compared to past launches in nearby districts.

• • Community vibe: Proximity to amenities, schools, and MRT stations meant buyers saw it as a long-term family home, not just an investment.

What This kind of a Weekend Really Tells Us About the Market

If we strip away the marketing gloss, here’s what the numbers really mean:

• Demand is still strong—but selective. Buyers are no longer rushing into every launch. They’re comparing, doing their homework, and only biting when the numbers and lifestyle fit.

• Quantum beats PSF in 2025. People are less concerned about paying a high psf if the overall price stays within their budget.

• Location relevance remains king. Even with sky-high launches in CCR and RCR, buyers justified their purchases if transport, lifestyle, and rental prospects were strong.

What This Means for Prices Moving Forward

The big question: will this weekend’s momentum push prices higher?

In the short term, yes—strong launches create confidence, and that can spill over to upcoming projects. Developers now have proof that buyers are still willing to commit, which means they have less reason to offer discounts.

But in the medium term, the market will stay price-sensitive. Any launch that tries to overshoot fair market value without a strong location or developer backing will still struggle.

What You Should Take Away From This (If You’re Buying in 2025)

For Investors:

• Smaller, well-located units in CCR and RCR are still attractive for rental yield and future resale.

• Don’t ignore OCR launches with strong surrounding demand—they often hold value better than expected.

For Own-Stay Buyers:

• If you’re upgrading from HDB, timing is key—especially before interest rates or policy changes eat into your affordability.

• Always compare with nearby resale options. Sometimes, the brand-new factor is worth the premium; other times, it’s smarter to go for a slightly older resale at a lower quantum.

The Final Word

Selling over 900 units in a single weekend is more than a marketing headline—it’s proof that Singapore’s market in 2025 is alive and well. But it’s also evolving. Buyers are no longer dazzled by glossy brochures alone.

They want value, relevance, and a clear reason to buy now—and the projects that deliver those will continue to sell, regardless of market noise.

If you’re planning your next move, whether as an investor or upgrader, this is the year to be strategic. The market’s not “crazy hot,” but it’s healthy—and that’s exactly when smart, calculated buys happen.

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